Boomers, not Gen Z, are the generation cutting back most on alcohol
New research overturns assumption that abstinent younger drinkers are behind weak demand. https://arstechnica.com/health/2026/07/boomers-not-gen-z-are-the-generation-cutting-back-most-on-alcohol/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social
Comments (3)
@arstechnica kinda surprised that drinking usually slows down in your 60s and 70s. I’d have thought it would trend down over 30s-60s and then pick up after retirement and go up in your 70s.
@arstechnica this misses the mark. EVERYONE is cutting back on alcohol
@arstechnica 🤔 Older and wiser? I am 67 and do not drink anything like I did a decade and more ago.... 😁