Online behavioral advertising has always been creepy. AI makes it worse. https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising
Online behavioral advertising has always been creepy. AI makes it worse.
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DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...
www.eff.org
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