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Walmart: ChatGPT Checkout Converted 3x Worse Than Website…

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Walmart: ChatGPT Checkout Converted 3x Worse Than Website https://tech.slashdot.org/story/26/03/23/1537238/walmart-chatgpt-checkout-converted-3x-worse-than-website?utm_source=rss1.0mainlinkanon

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Walmart: ChatGPT Checkout Converted 3x Worse Than Website - Slashdot

Walmart found that purchases made directly inside ChatGPT converted at only one-third the rate of traditional website checkouts, leading it to abandon OpenAI's Instant Checkout in favor of routing users through its own platform. Search Engine Land reports: Starting in November, Walmart offered abou...

tech.slashdot.org
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