What DraftKings is doing with their targeted promotions is just one example of how online behavioral advertising causes real harm to real people. https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising
What DraftKings is doing with their targeted promotions is just one example of…
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DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...
www.eff.org
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